StickAid

StickAid is a 24 hour telethon of sorts that was started by youtube vlogger Myles Dyer about five years ago. Last year, another youtube vlogger, Charlie McDonnell, joined Myles. StickAid raises money for the charity UNICEF. This really is the heart of my project because I immediately thought of this instance and video where Charlie does a challenge live at StickAid and how they use the power of the internet and their followers on youtube to help spread the word about StickAid and to help raise money for UNICEF. My argument or thesis is how charities are utilizing the internet, and youtube specifically, to help raise more awareness about their cause and to help raise money for it. StickAid involves a lot of people and they all do different things to help raise money, Myles is a vlogger, so he and Charlie had a 24 hour live feed on the StickAid site that you could watch and then donate money if you were able to. I think this really exemplifies my project because this shows how charities are willing to use 'famous' youtubers to help gain more notoriety and awareness of their cause and to show that they are willing to let the viewers of the internet gain access to their website and just be able to make a difference by being able to donate and help the world. Vlog for charity; vlog for change.